Shop local businesses, track in real time

The consumer shopping experience — discover local businesses, browse catalogues, place orders, choose delivery tiers, pay via Paystack, and track deliveries live. Built light so it loads quickly on slow connections, with no account needed to browse or track an order.

Order #ORD-78421
Ada's Fashion Hub
In Transit
Order Placed2:30 PM
Confirmed2:32 PM
Picked Up3:15 PM
In TransitLIVE
Delivered
Live location updating
ETA: ~12 minutes · Rider: Chidi O. · 📞 Call
Who It's For

Built for the African online shopper

WhatsApp Buyer

Consumer who received a store link in a WhatsApp chat and wants to browse and order.

Directory Browser

Consumer searching for local businesses by category and area.

Returning Customer

Buyer tracking an existing order via the public tracking link.

Access Methods

Two ways to reach every store

Every store gets a free subdomain and can connect a custom domain — no code claiming or PIN delay.

Subdomain
{slug}.tumr.app
e.g. adas-fashion.tumr.app
Custom domain
Merchant-owned domain
e.g. www.adasfashion.com

Store Modes

ORDERING — Full item catalogue with prices, modifiers, stock levels, and order basket.
DELIVERY_ONLY — Delivery checkout without item pricing — for food delivery, custom orders, or "order via WhatsApp then pay here" flows.
Checkout Flow

Five steps from cart to confirmation

1. Cart Review

Item list with quantities and subtotal. Remove/adjust items, then proceed to checkout.

2. Delivery Details

Recipient name & phone. Address autocomplete via LocationIQ — GPS capture auto-populates city/area. Door delivery or pickup point. SLA tier selection (Express / Saver).

3. Order Summary

Item subtotal · delivery fee · protection fee ("Protection: ₦X") · platform fee (₦100–200) · TOTAL. Three numbers max at checkout.

4. Payment

Paystack checkout — cards (Visa, Mastercard, Verve), bank transfer, USSD, mobile money. Webhook verification on success.

5. Confirmation

Order number and tracking link. "Share on WhatsApp" button. Estimated delivery window.

Paystack Payment Integration

Split payments: platform fee → platform; remainder → merchant subaccount
Webhook verification with HMAC-SHA256
Cards, bank transfer, USSD, mobile money
T+1 settlement to merchant's bank account
Live Order Tracking

Every order generates a public tracking URL

No authentication required. Buyers share tracking links in WhatsApp chats and watch their parcel move in real time.

Live GPS Map

Real-time rider position after pickup. Dynamic ETA computed from rider's current location.

Rider Contact

Direct phone call via native dialer.

Last-Mile Upgrade

"Deliver to me instead — ₦900" for pickup-point orders.

Collection Code

4-digit OTP shown when parcel arrives at pickup point.

Share on WhatsApp

One-tap share of tracking link.

Status Timeline

Visual progress through shipment states — no auth required.

Mobile-First & Performance

Designed for smartphones, optimized for 3G

Mobile-first, not mobile-responsive. Built for the devices and networks African shoppers actually use — with WhatsApp-optimized rich link previews.

3G-optimized

Target < 1.5s per-store page load on slow connections

WhatsApp-friendly

Rich OG link previews when links are shared in chats

Minimal JavaScript

Progressive enhancement, server-rendered where possible

Thumb-friendly

Large touch targets, full-width CTAs, swipeable carousels

SEO Optimization

Title tags{Store Name} — {Category} | Tumr
Meta descriptionsAI-generated from store description
Structured dataJSON-LD: LocalBusiness, Product, BreadcrumbList
SitemapAuto-generated per store with product URLs
OG/Twitter cardsStore logo, name, description for sharing
Canonical URLsSet to custom domain (if active) or subdomain
Operational Markets

Built for Africa, live in Nigeria

NG is the sole live market for v1. The CountryConfig architecture supports all five.

CountryISOCurrencyPhone Prefixv1 Status
NigeriaNG₦ (NGN)+234Active
GhanaGH₵ (GHS)+233Config ready
South AfricaZAR (ZAR)+27Config ready
KenyaKEKSh (KES)+254Config ready
Côte d'IvoireCICFA (XOF)+225Config ready

Every merchant store runs on Tumr Storefront

Built automatically when a merchant signs up on Tumr Sell — free subdomain, instant QR, and live tracking included.